My wife (not in the photo) and I went to PawFest in Lawrenceville to support The Boston Terrier Rescue who does incredible work with putting dogs into new homes. Some of these animals have been rescued from inhumane conditions, but still love people. The little dog in the photo had one of her ears bitten off, but still would make a wonderful friend and part of the family. This one has been adopted, but there are more who need a home.
This organization is filled with wonderful, hard working and dedicated volunteers who love what they do. Learn more about them and available adoptees on their site www.bostonterriertn.org
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Saturday, May 5, 2012
Package & Display Design for Bed Bug Pesticide
These bed bugs are nasty little suckers |
My client, BugBand, manufacturers natural insect repellent products that deter insects by emitting Geraniol vapors. Geraniol contains a naturally derived extract from Geranium flowers which people have been using for hundreds of years in window boxes to keep insects out of their homes.
These packages are not shown to scale. The one of the left is only a small 3 oz. travel size bottle. |
Long story short, I got to design the Bed Bugs No More! packages, two being your standard pump bottle and the other, a small travel size package that uses heat shrink technology to adhere the label to the bottle. In this case, labels are printed as circular plastic sleeves that shrink when heat is applied to them making a colorful and tamper-resistant package. I also designed the displays coming to a store near you.
Habitat for Humanity Group Photo
Last week I made a deceptively simple group photo for an Atlanta insurance company who had participated in Habitat for Humanity. I think 80% of the company helped build a house. Impressive. The day before the portrait, my boss took an iphone snapshot of the location. I could tell it was going to be relatively dak because we were shooting on the shadow side of the building.
I know it sounds ludicrous to say that shooting outside at 11 am will be dark, but everything is relative. Because I was shooting rows at least 5 people deep, I needed to have the subjects in the front row and back row equally in sharp focus.
This meant that I would need to use a small aperture for maximum depth of field. Small apertures need long exposures to gather light which would not work with a group of blinking people. The other option was to add light to the scene.
I set up a single flash 10 feet to the right of the camera's position and aimed it towards the crowd. The resulting image has the appearance of sunlight... if one is not a forensic specialist who can trace the origin of the light source. Without the flash, the photo would have lacked contrast, sharpness and definition. I used a slow enough shutter speed to let the flash and ambient light mix.
I know it sounds ludicrous to say that shooting outside at 11 am will be dark, but everything is relative. Because I was shooting rows at least 5 people deep, I needed to have the subjects in the front row and back row equally in sharp focus.
Celebrating their accomplishment |
I set up a single flash 10 feet to the right of the camera's position and aimed it towards the crowd. The resulting image has the appearance of sunlight... if one is not a forensic specialist who can trace the origin of the light source. Without the flash, the photo would have lacked contrast, sharpness and definition. I used a slow enough shutter speed to let the flash and ambient light mix.