Sunday, May 8, 2011

Ice 'N Heat Ice Bag Package Design and Product Photos

We have all seen the traditional ice bag and probably used them for aches and pains. This updated version by BeWell uses modern technology to improve on an old design. This bag can handle warm or cold water and it has special temperature indicators on the bottom of the bag to let the user know when it is time to change the warm water or ice in the bag. The snowflake symbol appears when the bag is icy cold or the sun symbol appears when it is time to add more warm water. Pretty guessing involved.

For this project, I took photos of the ice bag in several different angles, using a soft light side light to accentuate the folds of the bag. I was careful to control the highlight to shadow ratio so that the photo would have detail in the shadows on the future packaging.

I designed a medium and large box for the bags based on BeWell's retail packaging style. Look for them in store near you.