Thursday, January 10, 2013

Medical Product Photography for Large Corporation

Some products are more difficult to photograph than others depending on what kind of shape they are in when I get them. We all know that the products that we buy do not look like the photos on the package or that Big Macs look nothing like the idealized photo on the menu.

I have had wrinkled, crinkled, warped, folded, stained and ripped products sent to me which can make my job "interesting". In cases where I could not get a clean replacement, I sometimes I could fix the product with anything from a hot steam iron and glue to retouching in Photoshop.

Other products are too complicated to shoot without simplifying them. This is the case of some of the heart monitor pouches I photographed for Kimberly-Clark. Imagine a small pouch connected to several feet of ribbon to tie it to the patient. Instead of showing ALL the ribbon (which looked like tangled spaghetti), we got permission to cut them down to a manageable size.

Hopefully, you wil never need to get an IV drip inserted. If you do, these will make the job easier.

These baby items were very small. It is amazing that humans start out this tiny.