Sunday, May 23, 2010

Canon 5D Mark 2 Web Commercial for ReNu Finish

When a client needed a demonstration video for his car restoration product, I did not hesitate to use the Canon 5d Mark II. Hollywood has already embraced this DSLR video technology for movies, television and commercials. Considering the relatively low entry cost for full HD quality, it is easy to see why.

The product demo was filmed on a used car lot where we found the a very weathered 10 year old vehicle to show how ReNu Finish restores plastic trim to its original factory finish. The best thing about this product is that one application can last up to a year, unlike some of the silicon spray products on the market.

The video was a group effort with me shooting the raw footage, Chase Walker providing the voice over with music and David Struve at Graphic Works editing the clips.

This product should soon be available at many major retail auto parts stores and department stores. For more information visit